My advice is to make sure you’re using an effective attribution model and clearly understand why and where people abandon their carts.

I believe eCommerce managers should start thinking more like SaaS managers regarding retention and customer lifetime value.

People should stop thinking about eCommerce metrics as something they need to include in the report they will send to their boss.”

From building products to building companies and go-to-market strategies. I’m an engineer at heart, dealing all my life with opening new markets and promoting new products.
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