Episode 04 · 22 Sept 2026
Turning "Bad" Channels into High-Value Acquisition Engines
Most growth teams write off freelance marketplaces as a race to the bottom, fit for cheap one-off gigs and nothing more. We use one as our…
BUILDING COMPANIESTEACHING LEADERSCONNECTING COMMUNITIESMAKING AI USEFUL
01 / The ecosystem
Things I'm
building.
Not a portfolio of logos. An ecosystem of companies, communities, products and education initiatives built around meaningful growth.
GROWTH STRATEGY / EXECUTION↗
Helping businesses unlock growth through strategy, experimentation, marketing and technology.
COMMUNITY / KNOWLEDGE↗
A global community for people who build, experiment and grow businesses.
AI / PRODUCT / OPERATIONS↗
Bringing growth workflows, teams and AI assistance into a connected operating system.
EDUCATION↗
Practical AI education for professionals and organizations ready to move from curiosity to capability.
02 / Sharing what works
On stage.
In the room.
In the work.
My teaching and speaking draw from the challenges of actually building products, companies and teams.
01 / SPEAKING
Ideas worth taking back to work.
Keynotes and executive sessions on AI transformation, growth strategy and the future of business.
See my next event and come to speak ↗02 / EDUCATIONLess theory.
Less theory.
More capability.
University lectures, hands-on workshops and training programs for leaders, builders and teams.
See my next course and join the classes ↗03 / Interviewing exceptional professionals
Hosting a
podcast.
A Founder’s Journey in Microscope. Conversations with founders and operators who are building, not theorizing.
See all ↗Wanna Join me in the next episode?Upcoming
Episode 08 · 16 Oct 2026
Forms Are Broken: Why CRMs Ruined the Contact Page
Web forms haven't really evolved—they’ve just been trained to feed data into CRMs rather than understand customer intent. In this episode,…
Episode 05 · 31 Oct 2026
Building a Real Estate Empire
In this episode, we talk about merging marketing and sales, truly understanding your funnel, and using advanced AI prompts to move…
04 / Notes from the field
What I'm
thinking.
Notes from the intersection of AI, growth, technology and business.
All articles ↗Community
10 Things I Learned Running One of the World’s Largest Communities of Growth Professionals
Here are ten lessons about designing communities that make valuable participation simple, visible and worthwhile.
Growth HackingRFM: The Simple Analysis That Reveals Who Your Best Customers Really Are
Stop treating all customers equally. RFM analysis empowers you to identify your most valuable customers, understand their behavior, and…
Growth HackingStartup Consulting in 2026: Costs, Models & When to Skip It
Hiring a startup consultant often fails without clear purpose. Understand the five distinct consulting disciplines, their costs, and…
Growth HackingPreferred Sources: The Moment Google Admitted Search Is Becoming a Trust Engine
Google's "Preferred Sources" feature reveals a monumental shift: search now prioritizes trusted sources over page rankings. AI systems…
Growth HackingFAQ Schema Is Dead. FAQ Content Is More Important Than Ever.
FAQ schema died, but FAQ content is crucial. Google removed the visual reward, not its semantic usefulness. This format helps AI systems…
Growth HackingGrowth Hacking Techniques That Still Work in 2026 (and the Ones That Stopped)
Growth hacking techniques constantly evolve. Discover which strategies still deliver results in 2026, why others failed, and how to…
05 / Collaborate
Let's make
something happen.
01 / ADVISORYThink bigger.
Think bigger.
Execute better.
Strategic guidance on growth, AI transformation, product direction and scaling.
Discuss a challenge ↗02 / SPEAKING & TRAINING
Make the room think differently.
Executive programs, keynotes and practical workshops designed for action.
Invite me ↗03 / VENTURES
Build the next thing.
Explore collaboration around new products, businesses and ambitious ideas.
Start a conversation ↗04 / IMPLEMENT
Hire me as your Growth Master.
If you're running short on resources or do not have enough time to manage your marketing activities holistically, hire me as your Growth Master and my team will take care of the rest.
Start an implementation ↗Don't take my word
This is what some of people I worked with will tell you
TRAINING PARTNER
I have worked with Theo in organizing and delivering a variety of highly specialized training programs. Theo’s capacity for developing and delivering training solutions for different levels of professionals is exceptional. He can deliver training solutions for CEOs as well as junior level staff with the same rigor and attention to detail.Eleni Tsirigoti
Professional Development Co-ordinator @HAU
CLIENT
If steve jobs and Macgyver had a child, it would be Theo from GrowthRocks. 🤔 He has the big ideas... but he can also use his ingenuity - to hack the hell out of them! There wasn't a single time where I wasn't blown away by his suggestions. He is my best-kept growth hacking secret.Paulo Vega
Startup Founder
THE NEXT CONVERSATION
Interesting things start with a conversation.
Have a challenge, a stage, a team or a business idea worth exploring?
Book a call with Theo06 / Expertise
My specialties
& my passion.
The work I keep coming back to. Growth, teaching, funnels and ideas that have to prove themselves.
Marketing doesn't run in silos.
Digital marketing needs a holistic approach, bridging new trends, technology, SEO, PPC, content and the rest of the system.
Read on the topic ↗Enrol the room. Build the syllabus.
University teaching and academies across in-class, webinar and hybrid formats. I help institutions fill courses and shape programs people finish.
Learn more ↗A lead machine you can measure.
Funnels, conversion, drop-offs and nurturing from stage to stage. Built so you can see what moves and what stalls.
Learn more ↗Prove the fit, fast.
From MVP features and a launch plan to customer feedback. The goal is product-market fit and a business that can stand up.
Learn more ↗My book
Growth Hacking
Marketing.
A field manual for people ready to rethink, rebuild, and grow with intent. It names what growth actually is, the skillset it takes, and the paths into the work. Then it gets practical: a clear test of readiness, a way to stand apart in a crowded market, and a repeatable growth machine for building momentum. The modern stack, the traps that stall the effort, and the professional ready to lead growth in its second life.
