LATEST KEYNOTES

Nurturing users (pushing them down your sales funnel) is a must for every company and it’s clearly a technical job. But a perfect mechanism is useless if you don’t have enough users on the top of your funnel. This presentation tries to combine the two and add a prioritization on how things need to be done for the Ideal ROI

(Greek Narrative but Slides in English)
Founder, C-level professional or Marketer? If you have ideas for a site project then this presentation is for you. You will learn about the stages your new digital product will pass and what are the ingredients that you will have to include to collect feedback, traction and increase retention

This is a presentation about growth modeling, growth recipes, growth planning, priorities, KPIs, OKRs, attribution, and other practical topics that will emphasize that you shouldn’t just implement marketing tactics but you need to strategize first and also adopt a method that will systemize the process.
(Narrative in Greek, Slides in the English language)

All you need to know for building a converting website. From the platform to be used, the tools that you will need, the plugins to install, the content and structure of the website, and last (but not least) the funnels you need to support
(Narrative in Greek but slides in English Language)

• How to build a sales machine
• What is a multi-touch outreach and how can I leverage that to increase my sales?
• How do we identify Decision Makers to utilize them?
• Outreach Sales Funnel? What is it and how to build one for me SDRs
• Sales and sales automation: How to use technology for the massive tasks in order to focus on the difficult ones
• How to close a sale.

(Narrative in Greek but slides in the English Language)

All the tips on how to bring and convert users in your eCommerce Site.

(Narrative in Greek Language and Slides in the English Language)

Ecommerce sites need nowadays a very clear nurturing process for customers to convert. The time where customers converted by the first visit has passed.

Now, it’s time for checking more sites, districting on various channels and therefore you need a process to nurture the potential buyer. Learn how to build this nurturing process.

In marketing, it’s easier to create excuses than to bring results. The only way to overcome this obstacle is to take all the technical aspects that are stopping you from building a growth machine for your organization in your heads.

Nowadays, in marketing, there are so many use cases and applications that are common enough to think they should be in the playbooks of all modern marketers. Well, that’s far from the truth. For most of them, it’s just not possible.
Why? Because they lack the technical capacity and mindset needed to deal with those kinds of tasks. Scrum, architecture, networks, APIs, Scripting, Integration, Version Control are just a few of the terms borrowed by engineers that are now being applied in marketing.
Those dealing with them are known in the market as “Growth Hackers”. It seems to be the profession of the next century, and these guys (and gals) are just extrovert engineers

A role you never imagined before. Moving From Services to Products
From specialized services like:

• Digital Marketing Auditor
• User journey and progressive profiling
• Personalized ad experience
• Convert physical traffic to digital

to the new role of building innovative Marktech products where you can:

• Systemise Word-of- Mouth
• Work as a team Appreciate
• Address Doctors’ niche
• Deliver new shopping Channels

Running an agency for the last four (4) year, I wanted to present the difficulties and challenges we faced. What we had to do, what to change, how we started and how we progressed till today. 

Building a growth hacking agency is not the same as building any other company as the expertise you need is not available, thus you have to train your people and when you will do that, then they would wish to become freelancers to capitalize on the value the have.

So, if you are running a demanding service business take a look on the video and you will be “connected” with a lot of the findings I mention.

In marketing it’s easier to create excuses than to bring results. The only way to overcome this obstacle, is to take all the technical aspects that are stopping you from building a growth machine for your organization in your heads.

Nowadays, in marketing, there are so many use cases and applications that are common enough to think they should be in the playbooks of all modern marketers.

Well, that’s far from the truth. For most of them, it’s just not possible. Why? Because they lack the technical capacity and mindset needed to deal with those kinds of tasks. Scrum, architecture, networks, APIs, Scripting, Integration, Version Control are just few of the terms borrowed by engineers that are now being applied in marketing. Those dealing with them are known in the market as “Growth Hackers”. It seems to be the profession of the next century, and these guys (and gals) are just extrovert engineers