Events

LATEST KEYNOTES

Growing an ecommerce site

Event : ECOMMERCE GROWTH SUMMIT 2020
Date : 2020-03-26
Performed in English Language
Happened in On-line

Ecommerce sites need nowadays a very clear nurturing process for customers to convert. The time where customers converted by the first visit has passed.

Now, it’s time for checking more sites, districting on various channels and therefore you need a process to nurture the potential buyer. Learn how to build this nurturing process.

Growth Hacking: 13 Reasons Why

Event : ICEEFEST 2019
Date : 2019-06-13
Performed in English Language
Happened in Bucharest – Romania

In marketing, it’s easier to create excuses than to bring results. The only way to overcome this obstacle is to take all the technical aspects that are stopping you from building a growth machine for your organization in your heads.

Nowadays, in marketing, there are so many use cases and applications that are common enough to think they should be in the playbooks of all modern marketers. Well, that’s far from the truth. For most of them, it’s just not possible.
Why? Because they lack the technical capacity and mindset needed to deal with those kinds of tasks. Scrum, architecture, networks, APIs, Scripting, Integration, Version Control are just a few of the terms borrowed by engineers that are now being applied in marketing.
Those dealing with them are known in the market as “Growth Hackers”. It seems to be the profession of the next century, and these guys (and gals) are just extrovert engineers

The Role of Growth Hacker

Event : Growth Marketing Conference Europe
Date : 2019-06-19
Performed in English Language
Happened in Milan, Italy

A role you never imagined before. Moving From Services to Products
From specialized services like:

  • Digital Marketing Auditor
  • User journey and progressive profiling
  • Personalized ad experience
  • Convert physical traffic to digital

to the new role of building innovative Marktech products where you can:

  • Systemise Word-of- Mouth
  • Work as a team Appreciate
  • Address Doctors’ niche
  • Deliver new shopping Channels

HACKING YOUR GROWTH

Event : Growth Hacking Day
Date : 2019-01-14
Performed in English Language
Happened in Milan, Italy

Running an agency for the last four (4) year, I wanted to present the difficulties and challenges we faced. What we had to do, what to change, how we started and how we progressed till today. 

Building a growth hacking agency is not the same as building any other company as the expertise you need is not available, thus you have to train your people and when you will do that, then they would wish to become freelancers to capitalize on the value the have.

So, if you are running a demanding service business take a look on the video and you will be “connected” with a lot of the findings I mention.

Engineers in marketing? 13 reasons why!

Event : Devoxx Greece
Date : 2018-11-19
Performed in English Language
Happened in Thessaloniki, Greece

In marketing it’s easier to create excuses than to bring results. The only way to overcome this obstacle, is to take all the technical aspects that are stopping you from building a growth machine for your organization in your heads.

Nowadays, in marketing, there are so many use cases and applications that are common enough to think they should be in the playbooks of all modern marketers.

Well, that’s far from the truth. For most of them, it’s just not possible. Why? Because they lack the technical capacity and mindset needed to deal with those kinds of tasks. Scrum, architecture, networks, APIs, Scripting, Integration, Version Control are just few of the terms borrowed by engineers that are now being applied in marketing. Those dealing with them are known in the market as “Growth Hackers”. It seems to be the profession of the next century, and these guys (and gals) are just extrovert engineers

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