In marketing, it’s easier to create excuses than to bring results. The only way to overcome this obstacle is to take all the technical aspects that are stopping you from building a growth machine for your organization in your heads.
Nowadays, in marketing, there are so many use cases and applications that are common enough to think they should be in the playbooks of all modern marketers. Well, that’s far from the truth. For most of them, it’s just not possible.
Why? Because they lack the technical capacity and mindset needed to deal with those kinds of tasks. Scrum, architecture, networks, APIs, Scripting, Integration, Version Control are just a few of the terms borrowed by engineers that are now being applied in marketing.
Those dealing with them are known in the market as “Growth Hackers”. It seems to be the profession of the next century, and these guys (and gals) are just extrovert engineers
From building products to building companies and go-to-market strategies. I’m an engineer at heart, dealing all my life with opening new markets and promoting new products.
|_ga||2 years||The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.|
|_gat_UA-145819639-1||1 minute||A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.|
|_gid||1 day||Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.|
|_hjAbsoluteSessionInProgress||30 minutes||Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.|
|_hjFirstSeen||30 minutes||Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.|
|_hjIncludedInPageviewSample||2 minutes||Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.|
|CONSENT||2 years||YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.|
|cookielawinfo-checkbox-advertisement||1 year||Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .|
|CookieLawInfoConsent||1 year||Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.|
|elementor||never||This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time.|
|vuid||2 years||Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.|
|_gr||2 years||A cookie captures the email of the user when identified. We have three (3) ways to identify the email of the user. a) when user clicks on a link of a Growthrocks' campaign, b) when users is logged-in and c) when user submits a form containing an email|
|_gr_flag||2 years||A simple cookie to capture that information of the user has been sent to Marketing Automation. If true no further information will be sent. If no, the system will try to send information when the email will be filled|
|VISITOR_INFO1_LIVE||5 months 27 days||A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.|
|YSC||session||YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.|
|yt-remote-connected-devices||never||YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.|
|yt-remote-device-id||never||YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.|
|yt.innertube::nextId||never||This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.|
|yt.innertube::requests||never||This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.|
|_hjSession_1527575||30 minutes||No description|
|_hjSessionUser_1527575||1 year||No description|
|prism_649664625||1 month||No description|